Editorial design for Harper’s Bazaar.
Art direction
Design
Editorial design for People.
Art direction
Design
Photographer: Justin Stephens
I refreshed the 90-plus-year-old legacy brand for growth and profit in a shrinking market while maintaining subscription rates and increasing newsstand sales.
The brief was to create “Destination Celebration.” I wanted to keep the vibe cheap and cheerful. Approachable and emotive. Easy and attainable.
For the logo we dug into the archives and found an all lowercase serif variation used briefly in the 1950s. From there we redrew the characters to feel more modern and round yet playful. The logo was intended to be altered to hold elements and design reflective of the season.
After researching and testing variations of concepts on the covers, I settled on and implemented a unique cover strategy establishing Woman’s Day as the number-one-selling monthly magazine on newsstands since 2016.
Cover strategy
Creative direction
Creative concept
Editorial planning
On set art direction
Logo design
Typography
Photographers: Mike Garten, Con Poulos, Steve Giralt, Romulo Yanes
Craft and Prop Stylists: Alex Mata, Lis Engelhart, Matthew Gleason, Ashley Toth, Megan Hedgpeth, Marcie McGoldrick, Karin Olsen
Food Stylists: Karen Tack, Anna Helm Baxter, Simon Andrews, Christine Albano
Empire was a gay man’s guide to life. We focused on fashion, grooming, culture, health, travel and relationships. Approaching pedicures we wanted a clean, sleek vibe with a bit of playfulness to tickle the toes.
Creative direction
Creative concept
Art direction
Design
Photographer: F Kay
Empire was a gay man’s guide to life. Three issues into the launch, I came on board. With the staff of four, we switched gears from a NYC local guide to a national gay male-focused magazine on fashion, grooming, culture, health, travel and relationships. Chic and sexy was the vibe. Every page was shoppable. Look closely or you might miss model Channing Tatum who appeared in numerous fashion spreads before his acting career.
Creative direction
Branding
Conceptualization
Editorial planning
Art direction
Photo selection
Design
Editorial design for Harper’s Bazaar.
Art direction
Photo selection
Design
Photographer: Christopher Sturman
Editorial design for Glamour.
Art direction
Typography
Design
Photographer: Norman Jean Roy
Editorial design for Glamour. One of the first Condé Nast brands to use a foil stamp on the cover. The hair mask looks a bit rough but “had to be” in order to accommodate for the foil application and shift.
Art direction
Photo selection
Typography
Cover design
Photographer: Norman Jean Roy
Rebranded and redesigned the popular style section of Harper’s Bazaar. The intention was to bridge the gap between the printed page and digital. The architecture and site lines are intend to give the reader a sense of movement and animation on the printed page.
Rebranding
Art Direction
Design
Editorial design for People.
Art direction
Photo selection
Design
I revitalized and reimagined Rodale’s 60-plus-year-old flagship magazine, Prevention, from logo to gutter credits, winning MIN’s Redesign of the Year Award 2011. The redesign led Prevention to increased sales and subscriptions, making it the one magazine out of 600 to increase newsstand sales in 2011 and 2012.
Cover strategy
Creative direction
Branding
On set art direction
Logo design
Design
Editorial design for Harper’s Bazaar.
Art direction
Design
Editorial concept and design for Empire.
Creative direction
Creative concept
Art direction
Design
Photographer: Cleo Sullivan
Styling: Karen Levitt
Valentine’s Day special editorial design and craft creation for Woman’s Day.
Creative direction
Creative concept
Art direction
Craft creation
Design
Photographer: Mike Garten
Prop stylist: Lis Engelhart
Editorial design and logo design for People.
Logo design
Art Direction
Design
Photographer: Alison Dyer
While serving as Publications Director of HX Media, my strategy was to update and elevate the LGBTQ+ weekly culture magazine into a sleek, fashion forward representation of the colorful, avant-garde creatives inhabiting New York City’s community and beyond.
Focusing on striking visuals, we liberated the logo from the upper left corner and integrated it along with minimal cover lines into a poster-worthy series of instantly-instagramable covers.
HX Media is a multifaceted LGBTQ+ media company, including HX magazine, HX.com, The New York Blade, theblade.net and The HX Expo Division (200K+ weekly audience).
Cover strategy
Creative direction
On set art direction
Branding
Logo design
Editorial design for Harper’s Bazaar.
Art direction
Photo selection
Design
Photographer: Simon Upton
Editorial design for Glamour.
Art direction
Logo design
Typography
Photo selection
Design
Photographer: Patrick Demarchelier
Editorial design for Harper’s Bazaar.
Art direction
Design
Editorial design for Glamour.
Art direction
Photo selection
Typography
Design
Photographer: David Slijper
Halloween, and more specifically pumpkins, were big business for Woman’s Day. October was the biggest selling issue of the year. Every season I would challenge myself to surprise with gorgeous new ideas for every age and skill level.
Creative direction
Creative concept
On set art direction
Design
Typography
Photographer: Mike Garten
Prop Stylist: Alex Mata
Craft Stylist: Ashley Toth
Editorial design and illustration for Glamour.
Art direction
Map illustration
Design
Editorial design and typography creation for Glamour.
Art direction
Hand-drawn typography
Design
Photographer: Arthur Elgort
I oversaw editorial design of The Lists section for Harper’s Bazaar.
Art direction
Design
Editorial design for Glamour. Winner of SPD Award for Photography.
Art direction
Photo selection
Design
Photographer: Donna Trope
I approached the concept of this Prevention story on sleep from the clichés. Playing off catching some Zs, counting sheep and taking the train to sleepy town we worked with the amazing artist Hugh Kretschmer to create a surreal dream like fantasy world.
Creative direction
Creative concept
Art direction
Design
Typography
Photographer: Hugh Kretschmer
Editorial design for Glamour.
Art direction
Photo selection
Design
Photographer: Pamela Hanson
Editorial design for Harper’s Bazaar.
Art direction
Photo selection
Design
Photographer: Christopher Sturman
Editorial concept, typography creation and design for Glamour.
Art direction
Hand-drawn typography
Photo selection
Design
Photographer: Patric Shaw
Editorial concept and design for Glamour. Approaching the big savings July issue, I wanted to play off of fireworks and the idea of more bang for your buck. Working with photographer Sven Lindbaek, we created explosive evolutions of firecracker lipsticks and bottle rocket lip gloss. POW!
Art Direction
Conceptualization
Design
Photographer: Sven Lindbaek
Editorial concept and design for Prevention.
Creative direction
Creative concept
Art direction
Photographer: Timothy Hogan
Editorial concept and design for Woman’s Day.
Creative direction
Typography
Photographer: Brian Woodcock
Editorial concept and design for Prevention. When approaching the history of the US of A’s slow slog into obesity, I wanted to create a timeline of factual events and how they added to our collective weight gain.
Creative direction
Creative concept
Art direction
Illustrator: Sean McCabe
Editorial design for Glamour.
Art direction
Design
Photographer: Patric Shaw
When you have twenty minutes to photograph the First Lady at the White House for Prevention, you call the master photographer Kwaku Alston. We were allowed access to the Map Room and the First Lady’s Garden.
Creative direction
On set art direction
Photographer: Kwaku Alston
Editorial design for Glamour.
Art direction
Photo selection
Design
Photographer: Stewart Shining
Editorial design for Glamour.
Art Direction
Typography
Design
Photographer: Donna Trope
I was asked to reimagine the Must-Haves page of Harper’s Bazaar to align more closely with the brand’s circular fascination. Using an implied circle, the templated page increased product credits and reduced production time.
Rebranding
Art direction
Design
Editorial design for Woman’s Day.
Creative direction
Typography
Design
Editorial concept, direction and design for Prevention.
Creative direction
Creative concept
On set art direction
Design
Photographer: Don Flood
Editorial design for Glamour.
Art direction
Design
Photographer: Paul Costello
Editorial rebranding for Prevention food section.
Creative direction
Art direction
Rebranding
Design
Photographer: Kana Okada
Editorial concept and design for Prevention. When approaching a story on the new wonder drug Viagra, the writer explored the effects it was having on modern American couples. What is more American than Grant Wood’s American Gothic? Playing off the classic couple, I hired illustrator Tim O’Brien to bring our vision to life.
Creative concept
Creative direction
Art direction
Illustration assignment
Illustrator: Tim O’Brien
Editorial concept and design for Prevention. I wanted to show what inner demons lie beneath the calm surface. Photographer Fredrik Broden was up to the challenge and engaged in some shadow play.
Creative direction
Creative concept
Art direction
Photographer: Fredrik Broden
Editorial design for Glamour.
Art direction
Photo selection
Design
Photographer: Robert Erdmann
Editorial concept and design for Woman’s Day.
Creative direction
Art direction
Design
Typography
Photographer: Brian Woodcock
Woman’s Day biggest issue of the year didn’t just stop at pumpkin carving. Our readers wanted ideas for every occasion. Working with the test kitchen, we were able to develop some spooky food to treat any ghouls that might drop by. Guacamoldy witch, anyone?
Creative direction
Creative concept
On set art direction
Design
Typography
Photographer: Mike Garten
Prop stylist: Alex Mata
Food stylist: Karen Tack
Planning surgery? Read this story before you settle on a date. I wanted a film noire shadowy approach to highlight and expose some of the darker side of what to watch out for.
Creative direction
Creative concept
Art direction
Photographer: Ed James
Editorial design for Glamour.
Art direction
Photo selection
Design
Editorial design for Glamour.
Art Direction
Design
Photographer: Riccardo Tinelli
The rise of heart disease in the population was one to take seriously. I wanted to express the immediate danger and get Prevention readers to approach their doctor NOW. Working with photographer Dan Saelinger, we created a compelling series where the heart meets danger.
Creative direction
Creative concepts
Art direction
Photographer: Dan Saelinger
Editorial concept and design for Prevention.
Creative direction
Creative concept
Art direction
Illustration
Photographer: Travis Rathbone
Illustrator: Miles Donovan
Editorial concept and design for Woman’s Day.
Creative direction
Art direction
Pumpkins were the biggest Woman’s Day issue of the year. I had a hunch the readers loved to carve. I concepted and launched our watermelon carving summer issues. The issues immediately became our second highest newsstand sellers.
Creative direction
Creative concept
On site art direction
Design
Photographer: Mike Garten
Craft stylist: Marcie Goldrick
Prop stylist: Alex Mata
Editorial concept and design for Woman’s Day.
Creative direction
Art direction
It takes a lot of brie to pitch a cheese story to your lactose intolerant boss. Luckily she said yes. Working with our test kitchen, we created a delicious world to pull you in.
Creative direction
Art direction
Typography
Editorial design for Harper’s Bazaar.
Art direction
Photo selection
Design
Photographer: Kerry Hallihan
Editorial design for Prevention.
Creative direction
Art direction
Design
Editorial concept and design for Woman’s Day.
Creative direction
Creative concept
On set art direction
Photographer: Jeffrey Westbrook
It is time to party. Editorial concept and design for Woman’s Day.
Creative direction
Art direction
Editorial concept and design for Woman’s Day.
Creative direction
Art direction
Branding
Editorial concept and design for Woman’s Day.
Creative direction
Concept direction
Art direction
Photographer: Levi Brown
Editorial concept and design for Prevention.
Creative direction
Creative concept
Photographer: Lucas Zarabenski
Food stylist: Lori Powell
For the Woman’s Day holiday issue, I wanted to bring to life Christmas stories into playful sweets. Working with the test kitchen, we created a captivating world of Christmas cheer.
Creative direction
Creative concept
On set art direction
Design
Typography
Photographer: Con Polous
Food stylist: Anna Helm Baxter
Prop stylist: Megan Hedgpeth
Creative direction
Creative concept
Art direction
