While serving as Publications Director of HX Media, my strategy was to update and elevate the LGBTQ+ weekly culture magazine into a sleek, fashion forward representation of the colorful, avant-garde creatives inhabiting New York City’s community and beyond.

Focusing on striking visuals, we liberated the logo from the upper left corner and integrated it along with minimal cover lines into a poster-worthy series of instantly-instagramable covers.

HX Media is a multifaceted LGBTQ+ media company, including HX magazine, HX.com, The New York Blade, theblade.net and The HX Expo Division (200K+ weekly audience).

Cover strategy
Creative direction
On set art direction
Branding
Logo design