• Work
  • About

Peter Hemmel // Creative

  • Work
  • About

Watermelons for Woman's Day

Pumpkins were the biggest Woman’s Day issue of the year. I had a hunch the readers loved to carve. I concepted and launched our watermelon carving summer issues. The issues immediately became our second highest newsstand sellers.

Creative direction
Creative concept
On site art direction
Design

Photographer: Mike Garten
Craft stylist: Marcie Goldrick
Prop stylist: Alex Mata

WDY0622_144-52.jpg
WDY0622_144-54.jpg
WDY0622_144-56.jpg
WDY0622_144-58.jpg
WDY0622_144-60.jpg

Powered by Squarespace.