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Peter Hemmel // Creative

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Love in the Time of Viagra Prevention

Editorial concept and design for Prevention. When approaching a story on the new wonder drug Viagra, the writer explored the effects it was having on modern American couples. What is more American than Grant Wood’s American Gothic? Playing off the classic couple, I hired illustrator Tim O’Brien to bring our vision to life.

Creative concept
Creative direction
Art direction
Illustration assignment

Illustrator: Tim O’Brien

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