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Peter Hemmel // Creative

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Pumpkins for Woman's Day

Halloween, and more specifically pumpkins, were big business for Woman’s Day. October was the biggest selling issue of the year. Every season I would challenge myself to surprise with gorgeous new ideas for every age and skill level.

Creative direction
Creative concept
On set art direction
Design
Typography

Photographer: Mike Garten
Prop Stylist: Alex Mata
Craft Stylist: Ashley Toth

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