I revitalized and reimagined Rodale’s 60-plus-year-old flagship magazine, Prevention, from logo to gutter credits, winning MIN’s Redesign of the Year Award 2011. The redesign led Prevention to increased sales and subscriptions, making it the one magazine out of 600 to increase newsstand sales in 2011 and 2012.
Cover strategy
Creative direction
Branding
On set art direction
Logo design
Design