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Peter Hemmel // Creative

  • Work
  • About

Empire Rebranding

Empire was a gay man’s guide to life. Three issues into the launch, I came on board. With the staff of four, we switched gears from a NYC local guide to a national gay male-focused magazine on fashion, grooming, culture, health, travel and relationships. Chic and sexy was the vibe. Every page was shoppable. Look closely or you might miss model Channing Tatum who appeared in numerous fashion spreads before his acting career.

Creative direction
Branding
Conceptualization
Editorial planning
Art direction
Photo selection
Design

13EmpireCoverSP02LORES.jpg
12EmpireCoverFA01LORES.jpg
22EmpireClueLORES.jpg
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17EmpireFreshYoung1LORES.jpg
17EmpireFreshYoungSpreadLORES.jpg
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17EmpireKylie_0001SPREADLORES.jpg
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16EmpireBtySportsSpread1LORES.jpg
16EmpireBtySportsSpread2LORES.jpg
14EmpireFashFightSpreadLORES.jpg
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16EmpireRandy_0001SPREADLORES.jpg
18EmpireBeachHouse_0001SPREADLORES.jpg
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20EmpireSexWithEx_0001SPREADLORES.jpg
19EmpireCockettes_0001SPREADLORES.jpg

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